:root {
  --black: #0a0a0a;
  --ink: #16151a;
  --paper: #ffffff;
  --muted: #55545c;
  --accent: #c9b7f2;
  --accent-dark: #9c7fe0;
  --star: #f4b400;
  --border: #e7e5ec;
  --max: 1140px;
  --surface-alt: #f7f5fc;
  --warm: #e2a53d;
  --warm-dark: #b9791a;
  --warm-soft: #fbf1de;
  --success: #3f7a52;
}

* { box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
  margin: 0;
  font-family: "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  color: var(--ink);
  background: var(--paper);
  line-height: 1.6;
}

h1, h2, h3 {
  font-family: "Lora", Georgia, serif;
  font-weight: 500;
  line-height: 1.25;
  margin: 0 0 0.5em;
}

a { color: inherit; text-decoration: none; }

img { max-width: 100%; display: block; }

/* Header */
.site-header {
  background: var(--black);
  color: #fff;
  position: sticky;
  top: 0;
  z-index: 50;
}

.header-inner {
  max-width: var(--max);
  margin: 0 auto;
  padding: 18px 24px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  flex-wrap: wrap;
}

.logo {
  font-family: "Lora", serif;
  font-size: 1.3rem;
  color: #fff;
  white-space: nowrap;
}

.main-nav {
  display: flex;
  gap: 22px;
  flex-wrap: wrap;
  align-items: center;
  flex: 1;
  justify-content: center;
  font-size: 0.95rem;
}

.main-nav a {
  color: #e9e8ee;
  opacity: 0.9;
  padding: 4px 0;
  border-bottom: 1px solid transparent;
}

.main-nav a:hover {
  opacity: 1;
  border-bottom-color: var(--accent);
}

.nav-instagram { opacity: 0.75; }

.book-call-btn {
  border: 1px solid #fff;
  border-radius: 999px;
  padding: 10px 20px;
  color: #fff;
  white-space: nowrap;
  font-size: 0.92rem;
  transition: background 0.15s, color 0.15s;
}

.book-call-btn:hover {
  background: #fff;
  color: var(--black);
}

.menu-toggle {
  display: none;
  background: none;
  border: none;
  color: #fff;
  font-size: 1.4rem;
  cursor: pointer;
}

/* Sections */
.section {
  max-width: var(--max);
  margin: 0 auto;
  padding: 72px 24px;
}

.section-narrow {
  max-width: 760px;
  margin: 0 auto;
  padding: 72px 24px;
}

/* Hero (home) */
.hero {
  position: relative;
  display: grid;
  grid-template-columns: 1.1fr 1fr;
  gap: 56px;
  align-items: center;
  max-width: var(--max);
  margin: 0 auto;
  padding: 64px 24px;
  overflow: hidden;
}

.hero::before {
  content: "";
  position: absolute;
  top: -20%;
  left: -10%;
  width: 560px;
  height: 560px;
  background: radial-gradient(circle, rgba(201, 183, 242, 0.28), transparent 70%);
  pointer-events: none;
  z-index: -1;
}

.hero-eyebrow {
  color: var(--muted);
  margin-bottom: 12px;
  letter-spacing: 0.02em;
}

.hero h1 {
  font-size: 3.1rem;
  letter-spacing: -0.01em;
}

.hero .underline {
  border-bottom: 4px solid var(--accent);
}

.hero-lede {
  font-family: "Lora", serif;
  font-size: 1.9rem;
  line-height: 1.35;
  margin: 8px 0 28px;
}

.hero-lede .underline {
  border-bottom: 4px solid var(--accent);
}

.hero p {
  margin: 0 0 1em;
  color: var(--ink);
}

.hero-photo img {
  border-radius: 12px;
  width: 100%;
  object-fit: cover;
  aspect-ratio: 4/5;
}

/* CTA blocks */
.cta-block {
  background: #f7f5fc;
  border-radius: 16px;
  padding: 48px;
  text-align: center;
  margin: 0 24px 64px;
  max-width: calc(var(--max) - 48px);
  margin-left: auto;
  margin-right: auto;
}

.cta-block { transition: transform 0.3s ease, box-shadow 0.3s ease; }
.cta-block:hover { transform: translateY(-3px); box-shadow: 0 20px 40px rgba(20, 16, 40, 0.07); }
.cta-block h2 { margin-bottom: 8px; }
.cta-block p { color: var(--muted); margin-bottom: 24px; }

.btn {
  display: inline-block;
  background: var(--black);
  color: #fff;
  border-radius: 999px;
  padding: 14px 30px;
  font-size: 1rem;
  transition: transform 0.15s, background 0.15s;
}

.btn:hover { background: var(--accent-dark); transform: translateY(-2px); box-shadow: 0 10px 20px rgba(156, 127, 224, 0.35); }
.btn:active { transform: translateY(0); }

.btn-outline {
  display: inline-block;
  border: 1.5px solid var(--black);
  color: var(--black);
  border-radius: 999px;
  padding: 13px 28px;
  font-size: 1rem;
}

.btn-outline:hover { background: var(--black); color: #fff; }

/* Call pitch section */
.call-pitch {
  max-width: var(--max);
  margin: 0 auto;
  padding: 24px 24px 96px;
}

.call-pitch h2 { font-size: 2rem; margin-bottom: 20px; }
.call-pitch ul { padding-left: 20px; }
.call-pitch li { margin-bottom: 8px; }

/* Blog listing */
.blog-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(260px, 1fr));
  gap: 40px;
}

.blog-card {
  transition: transform 0.25s ease, box-shadow 0.25s ease;
  border-radius: 12px;
}

.blog-card:hover {
  transform: translateY(-6px);
  box-shadow: 0 16px 32px rgba(20, 16, 40, 0.1);
}

.blog-card img {
  border-radius: 12px;
  aspect-ratio: 16/10;
  object-fit: cover;
  margin-bottom: 16px;
  transition: transform 0.4s ease;
}

.blog-card:hover img { transform: scale(1.03); }

.blog-card .date {
  color: var(--muted);
  font-size: 0.85rem;
  margin-bottom: 6px;
}

.blog-card h3 { font-size: 1.3rem; margin-bottom: 8px; }
.blog-card p { color: var(--muted); margin-bottom: 10px; }
.blog-card .read-more {
  border-bottom: 1px solid var(--ink);
  font-size: 0.9rem;
}

/* Single post */
.post-header { text-align: center; margin-bottom: 32px; }
.post-header h1 { font-size: 2.2rem; }
.post-header .date { color: var(--muted); }
.post-hero img { border-radius: 12px; margin-bottom: 40px; aspect-ratio: 16/8; object-fit: cover; }
.post-body { font-size: 1.08rem; }
.post-body p { margin: 0 0 1.2em; }

.post-nav {
  display: flex;
  justify-content: space-between;
  gap: 24px;
  margin-top: 56px;
  padding-top: 32px;
  border-top: 1px solid var(--border);
  font-family: "Lora", serif;
}
.post-nav a { max-width: 45%; }
.post-nav .label { display: block; color: var(--muted); font-family: "Inter", sans-serif; font-size: 0.8rem; margin-bottom: 4px; }
.post-nav .next { text-align: right; margin-left: auto; }

/* FAQ accordion */
.faq-list { }
.faq-item {
  border-bottom: 1px solid var(--border);
}
.faq-question {
  width: 100%;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 20px;
  background: none;
  border: none;
  text-align: left;
  font-family: "Lora", serif;
  font-size: 1.2rem;
  color: var(--ink);
  padding: 24px 0;
  cursor: pointer;
  transition: color 0.15s ease;
}
.faq-question:hover { color: var(--accent-dark); }

.faq-icon {
  flex-shrink: 0;
  width: 24px;
  height: 24px;
  position: relative;
}
.faq-icon::before, .faq-icon::after {
  content: "";
  position: absolute;
  top: 50%; left: 50%;
  background: var(--ink);
  transition: transform 0.3s ease, background 0.15s ease;
}
.faq-icon::before { width: 14px; height: 2px; transform: translate(-50%, -50%); }
.faq-icon::after { width: 2px; height: 14px; transform: translate(-50%, -50%); }
.faq-question[aria-expanded="true"] .faq-icon::after { transform: translate(-50%, -50%) rotate(90deg); opacity: 0; }
.faq-question[aria-expanded="true"] .faq-icon::before { background: var(--accent-dark); }

.faq-answer {
  max-height: 0;
  overflow: hidden;
  opacity: 0;
  transition: max-height 0.35s ease, opacity 0.3s ease, padding 0.35s ease;
}
.faq-item.open .faq-answer {
  opacity: 1;
  padding-bottom: 24px;
}
.faq-answer p { color: var(--ink); margin: 0; max-width: 620px; }

/* Reviews */
.reviews-heading { text-align: center; margin-bottom: 48px; }
.stars { color: var(--star); font-size: 1.4rem; letter-spacing: 2px; }

.carousel {
  display: flex;
  align-items: center;
  gap: 12px;
}

.carousel-btn {
  flex-shrink: 0;
  width: 44px;
  height: 44px;
  border-radius: 50%;
  border: 1.5px solid var(--border);
  background: #fff;
  color: var(--ink);
  font-size: 1.4rem;
  line-height: 1;
  cursor: pointer;
  display: none;
  align-items: center;
  justify-content: center;
  transition: background 0.15s ease, color 0.15s ease, transform 0.15s ease;
}
.carousel-btn:hover { background: var(--black); color: #fff; transform: scale(1.06); }

.review-grid {
  display: flex;
  gap: 24px;
  overflow-x: auto;
  scroll-snap-type: x proximity;
  scroll-behavior: smooth;
  padding: 6px 2px 20px;
  flex: 1;
  scrollbar-width: thin;
}
.review-card {
  background: #f7f5fc;
  border-radius: 14px;
  padding: 28px;
  flex: 0 0 320px;
  scroll-snap-align: start;
  transition: transform 0.25s ease, box-shadow 0.25s ease;
}
.review-card:hover {
  transform: translateY(-5px);
  box-shadow: 0 14px 28px rgba(20, 16, 40, 0.1);
}
.review-card p { margin: 0 0 14px; }
.review-card .name { font-family: "Lora", serif; color: var(--accent-dark); }

@media (min-width: 900px) {
  .carousel-btn { display: flex; }
}

/* Footer */
.site-footer {
  background: var(--black);
  color: #cfcdd6;
  text-align: center;
  padding: 40px 24px;
  margin-top: 40px;
}
.site-footer a { border-bottom: 1px solid #666; }

@media (max-width: 860px) {
  .hero { grid-template-columns: 1fr; }
  .hero-photo { order: -1; max-width: 320px; margin: 0 auto; }
}

/* Scroll reveal */
.reveal {
  opacity: 0;
  transform: translateY(28px);
  transition: opacity 0.7s ease, transform 0.7s ease;
}
.reveal.in-view {
  opacity: 1;
  transform: none;
}
@media (prefers-reduced-motion: reduce) {
  .reveal { opacity: 1; transform: none; transition: none; }
}


@media (max-width: 760px) {
  .menu-toggle { display: block; }
  .main-nav {
    display: none;
    flex-direction: column;
    flex-basis: 100%;
    width: 100%;
    align-items: flex-start;
    gap: 14px;
    padding: 16px 0 4px;
    order: 3;
  }
  .main-nav.open { display: flex; }
  .book-call-btn { display: none; }
  .header-inner { padding: 16px 20px; }
}

/* ============ Authority strip ============ */
.authority-strip {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  margin: 28px 0 8px;
}
.chip {
  display: inline-flex;
  align-items: center;
  gap: 6px;
  border: 1px solid var(--border);
  border-radius: 999px;
  padding: 8px 16px;
  font-size: 0.85rem;
  color: var(--muted);
  background: #fff;
}
.chip strong { color: var(--ink); font-weight: 600; }

/* ============ Stat row ============ */
.stat-row {
  display: flex;
  flex-wrap: wrap;
  gap: 40px;
  max-width: var(--max);
  margin: 0 auto;
  padding: 0 24px 56px;
}
.stat-item { min-width: 120px; }
.stat-item .num {
  font-family: "Lora", serif;
  font-size: 2.2rem;
  color: var(--ink);
  line-height: 1;
  margin-bottom: 6px;
}
.stat-item .label {
  color: var(--muted);
  font-size: 0.88rem;
}

/* ============ 3-step plan ============ */
.plan-steps {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 32px;
  max-width: var(--max);
  margin: 0 auto;
  padding: 8px 24px 72px;
}
.plan-step .num {
  font-family: "Lora", serif;
  font-size: 1.1rem;
  color: var(--accent-dark);
  border: 1.5px solid var(--accent);
  width: 40px;
  height: 40px;
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 16px;
}
.plan-step h3 { font-size: 1.15rem; margin-bottom: 8px; }
.plan-step p { color: var(--muted); margin: 0; }
@media (max-width: 760px) {
  .plan-steps { grid-template-columns: 1fr; gap: 36px; }
}

/* ============ Who it's for ============ */
.who-for {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1px;
  background: var(--border);
  border: 1px solid var(--border);
  border-radius: 16px;
  overflow: hidden;
  max-width: var(--max);
  margin: 0 auto 72px;
}
.who-for-col { background: #fff; padding: 36px 40px; }
.who-for-col h3 { font-size: 1.1rem; margin-bottom: 18px; }
.who-for-col ul { list-style: none; padding: 0; margin: 0; }
.who-for-col li {
  position: relative;
  padding-left: 28px;
  margin-bottom: 14px;
  color: var(--ink);
}
.who-for-col.yes li::before {
  content: "✓";
  position: absolute; left: 0; top: 0;
  color: var(--success);
  font-weight: 700;
}
.who-for-col.no li::before {
  content: "×";
  position: absolute; left: 0; top: -2px;
  color: var(--muted);
  font-weight: 700;
  font-size: 1.1rem;
}
.who-for-col.no { background: #fafafa; }
.who-for-col.no li { color: var(--muted); }
@media (max-width: 760px) {
  .who-for { grid-template-columns: 1fr; }
}

/* ============ Product ladder ============ */
.product-ladder {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(240px, 1fr));
  gap: 24px;
  max-width: var(--max);
  margin: 0 auto;
  padding: 8px 24px 72px;
}
.product-card {
  border: 1px solid var(--border);
  border-radius: 16px;
  padding: 28px;
  display: flex;
  flex-direction: column;
  transition: transform 0.25s ease, box-shadow 0.25s ease, border-color 0.15s ease;
}
.product-card:hover {
  transform: translateY(-5px);
  box-shadow: 0 16px 32px rgba(20, 16, 40, 0.1);
  border-color: var(--accent);
}
.product-card.featured {
  border-color: var(--accent-dark);
  background: var(--surface-alt);
}
.product-card .kicker {
  font-size: 0.8rem;
  color: var(--accent-dark);
  text-transform: uppercase;
  letter-spacing: 0.06em;
  margin-bottom: 10px;
}
.product-card h3 { font-size: 1.25rem; margin-bottom: 10px; }
.product-card p { color: var(--muted); margin-bottom: 20px; flex-grow: 1; }
.price-tag {
  font-family: "Inter", sans-serif;
  font-weight: 600;
  font-size: 1.05rem;
  color: var(--ink);
  margin-bottom: 16px;
}
.price-tag .was {
  font-weight: 400;
  color: var(--muted);
  text-decoration: line-through;
  margin-right: 8px;
  font-size: 0.92rem;
}
.product-card .btn, .product-card .btn-outline { text-align: center; }

/* ============ Lead magnet ============ */
.lead-magnet {
  background: var(--black);
  color: #fff;
  border-radius: 20px;
  padding: 56px;
  max-width: calc(var(--max) - 48px);
  margin: 0 auto 72px;
  display: grid;
  grid-template-columns: 1.2fr 1fr;
  gap: 40px;
  align-items: center;
}
.lead-magnet .kicker {
  color: var(--warm);
  font-size: 0.85rem;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  margin-bottom: 12px;
}
.lead-magnet h2 { color: #fff; font-size: 1.7rem; }
.lead-magnet p { color: #cfcdd6; margin-bottom: 0; }
.lead-form { display: flex; flex-direction: column; gap: 12px; }
.lead-form input {
  padding: 14px 18px;
  border-radius: 999px;
  border: 1px solid #3a3940;
  background: #1c1b21;
  color: #fff;
  font-size: 0.95rem;
  font-family: "Inter", sans-serif;
}
.lead-form input::placeholder { color: #8b8a92; }
.lead-form button {
  border: none;
  cursor: pointer;
  font-family: "Inter", sans-serif;
}
.lead-form .fine-print { color: #8b8a92; font-size: 0.78rem; margin: 0; }
@media (max-width: 760px) {
  .lead-magnet { grid-template-columns: 1fr; padding: 36px 28px; }
}

/* ============ Guarantee / included list (product pages) ============ */
.included-list { list-style: none; padding: 0; margin: 0 0 28px; }
.included-list li {
  position: relative;
  padding-left: 30px;
  margin-bottom: 12px;
}
.included-list li::before {
  content: "✓";
  position: absolute; left: 0; top: 0;
  color: var(--success);
  font-weight: 700;
}
.guarantee-box {
  border: 1.5px solid var(--border);
  border-radius: 14px;
  padding: 24px 28px;
  display: flex;
  gap: 16px;
  align-items: flex-start;
  margin: 32px 0;
}
.guarantee-box .icon { font-size: 1.4rem; }
.guarantee-box p { margin: 0; color: var(--muted); }
.guarantee-box strong { color: var(--ink); }

/* ============ Avatar initials (reviews) ============ */
.review-head {
  display: flex;
  align-items: center;
  gap: 12px;
  margin-bottom: 14px;
}
.avatar-initials {
  width: 40px;
  height: 40px;
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  font-family: "Lora", serif;
  font-size: 0.95rem;
  color: #fff;
  flex-shrink: 0;
}
.review-head .name { font-family: "Lora", serif; color: var(--accent-dark); margin: 0; }
.review-head .name-sub { display: block; font-family: "Inter", sans-serif; color: var(--muted); font-size: 0.78rem; margin-top: 2px; }

/* ============ Call pricing ============ */
.call-options {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(240px, 1fr));
  gap: 24px;
  max-width: var(--max);
  margin: 0 auto;
  padding: 8px 24px 72px;
}
.call-card {
  border: 1px solid var(--border);
  border-radius: 16px;
  padding: 28px;
  text-align: center;
  transition: transform 0.25s ease, box-shadow 0.25s ease;
}
.call-card:hover { transform: translateY(-5px); box-shadow: 0 16px 32px rgba(20, 16, 40, 0.1); }
.call-card .duration {
  font-size: 0.82rem;
  color: var(--muted);
  text-transform: uppercase;
  letter-spacing: 0.06em;
  margin-bottom: 8px;
}
.call-card h3 { font-size: 1.2rem; margin-bottom: 6px; }
.call-card .price-tag { justify-content: center; font-size: 1.5rem; margin: 10px 0 16px; }
.call-card p.desc { color: var(--muted); margin-bottom: 22px; }

/* ============ Journey divider ============ */
.divider-horizon {
  max-width: var(--max);
  margin: 0 auto;
  padding: 0 24px;
  height: 1px;
  display: flex;
  align-items: center;
  margin-bottom: 64px;
}
.divider-horizon::before {
  content: "";
  display: block;
  width: 100%;
  height: 1px;
  background: linear-gradient(90deg, transparent, var(--accent) 50%, transparent);
  opacity: 0.6;
}

/* ============ Closing note ============ */
.closing-note {
  max-width: 640px;
  margin: 0 auto 80px;
  padding: 0 24px;
  text-align: center;
}
.closing-note p {
  font-family: "Lora", serif;
  font-style: italic;
  font-size: 1.35rem;
  line-height: 1.55;
  color: var(--ink);
}
.closing-note .sign-off {
  font-family: "Lora", serif;
  font-style: normal;
  font-size: 1.05rem;
  color: var(--accent-dark);
  margin-top: 20px;
}

/* ============ Footer links ============ */
.footer-links { display: flex; justify-content: center; gap: 24px; margin-top: 10px; }

/* ============ Wave emoji ============ */
.wave {
  display: inline-block;
  transform-origin: 70% 70%;
  animation: wave 2.4s ease-in-out infinite;
}
@keyframes wave {
  0%, 60%, 100% { transform: rotate(0deg); }
  10% { transform: rotate(14deg); }
  20% { transform: rotate(-8deg); }
  30% { transform: rotate(14deg); }
  40% { transform: rotate(-4deg); }
  50% { transform: rotate(10deg); }
}

/* ============ Floating background emoji (hero) ============ */
.float-emoji {
  position: absolute;
  font-size: 1.6rem;
  opacity: 0.35;
  pointer-events: none;
  animation: floaty 7s ease-in-out infinite;
  z-index: -1;
}
.float-emoji.e2 { animation-delay: 1.4s; animation-duration: 8.5s; }
.float-emoji.e3 { animation-delay: 2.8s; animation-duration: 6.5s; }
@keyframes floaty {
  0%, 100% { transform: translateY(0) rotate(0deg); }
  50% { transform: translateY(-18px) rotate(8deg); }
}
@media (prefers-reduced-motion: reduce) {
  .wave, .float-emoji { animation: none; }
}

/* ============ Button tactile press ============ */
.btn, .btn-outline { will-change: transform; }
.btn:active, .btn-outline:active { transform: scale(0.96); }

/* ============ Nav underline hover ============ */
.main-nav a:not(.nav-instagram) {
  position: relative;
}
.main-nav a:not(.nav-instagram)::after {
  content: "";
  position: absolute;
  left: 0; bottom: -2px;
  width: 0;
  height: 1.5px;
  background: var(--accent);
  transition: width 0.25s ease;
}
.main-nav a:not(.nav-instagram):hover::after { width: 100%; }

/* ============ Count-up stat numbers ============ */
.stat-item .num { font-variant-numeric: tabular-nums; }

/* ============ Emoji pop on FAQ open ============ */
.faq-question .faq-pop {
  display: inline-block;
  opacity: 0;
  transform: scale(0.4) rotate(-15deg);
  transition: opacity 0.25s ease, transform 0.25s ease;
  margin-left: 8px;
}
.faq-item.open .faq-question .faq-pop {
  opacity: 1;
  transform: scale(1) rotate(0deg);
}

/* ============ Confetti canvas ============ */
#confetti-canvas {
  position: fixed;
  inset: 0;
  pointer-events: none;
  z-index: 999;
}

/* ============ Origin story ============ */
.story-section {
  background: var(--black);
  color: #fff;
  padding: 72px 24px 64px;
  margin-bottom: 72px;
}
.story-inner { max-width: 640px; margin: 0 auto; text-align: center; }
.story-tag {
  display: inline-block;
  font-size: 0.78rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--accent);
  border: 1px solid #3a3940;
  border-radius: 999px;
  padding: 5px 14px;
  margin-bottom: 20px;
}
.story-section h2 {
  color: #fff;
  font-size: 1.9rem;
  margin-bottom: 28px;
}
.story-body p {
  color: #cfcdd6;
  font-size: 1.05rem;
  line-height: 1.55;
  margin: 0 0 16px;
}
/* ============ Placeholder / dev note badge ============ */
.dev-note {
  display: inline-block;
  font-family: "Inter", sans-serif;
  font-size: 0.72rem;
  background: var(--warm-soft);
  color: var(--warm-dark);
  border-radius: 6px;
  padding: 2px 8px;
  margin-left: 8px;
  vertical-align: middle;
  font-weight: 600;
}